The Story of Cannabinista
High there! I’m Anna, also known as Cannabinista™
I left the corporate world to pursue my passion for modernizing cannabis education. When I first started incorporating cannabis into my lifestyle, I couldn’t relate to any of the education that was on the Internet at the time. I wanted to learn about the science of cannabis in an approachable way, I wanted to learn how to make simple infused recipes, and I wanted to learn about mindful consumption. I started to create video content about about my personal experience with cannabis, as well sharing what I learned about the ancient plant throughout my journey. And from there, Cannabinista was born.
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How Cannabinista™ Was Created
Cannabinista was originally created as a passion project during the pandemic. It was a creative outlet for me to share my love for cannabis through recipes and food, and showing the world how you can consume cannabis, and still live a healthy and successful life.
During this time, I was battling several physical and mental health challenges that had developed from years of corporate burn out. My health problems ultimately led me to learn about how to incorporate cannabis into my lifestyle as a way to naturally improve my well-being.
Since then, I’ve dedicated my platforms to helping others create a healthy relationship with cannabis through mindful consumption, providing education that speaks to the modern consumer, and debunking traditional stoner stereotypes and myths about cannabis.
Anna’s dedication to creatively showcasing our product’s capabilities has made a significant impact across various campaigns, including social media promotions, in-real-life hosted events, and giveaways. Her ability to craft educational, engaging, and entertaining content consistently enhances our brand's visibility and resonates deeply with both our audiences. Moreover, Anna's focus on optimizing affiliate performance has yielded impressive results, reflecting her expertise and commitment.
- Sarah, Partnership Team
Working with Anna as an influencer has been a dream. Besides being a highly-skilled (and organized!) creative force, her drive, professionalism, timeliness, attention to detail, follow-through, and ability to take initiative, have made working with Anna one of the easiest experiences I have had. She has a deep knowledge and understanding of both the cannabis industry and multiple social media platforms, and has a strong ability to employ metrics-based analysis to optimize her content for max engagement.
- Caitlin, Marketing & Affiliates Manager
Working with Anna on her 420 House Party was a complete pleasure. Anna is dialled when it comes to project management and communication. She made her asks very clear, and set multiple check in touch points in advanced to ensure everything went smoothly. The event was phenomenal.
- Sam, Co-Founder & Director of Marketing
We are so thrilled with the work from Cannabinista! Her approach to content creation is authentic, modern and genuine – while skillfully balancing her personal brand and capturing the essence of ours. This particular partnership resulted in significant growth for our brand, in terms of awareness and community. Over the course of the campaign, we gained hundreds of new followers – a clear indication of her impact and influence.
- Carly, Social Media Specialist
Anna is such a pleasure to work with. Cannabinista events are very unique, well planned and highly professional, rivaling some of the large expos in the cannabis industry. Brand exposure is guaranteed and Anna takes the time to ensure participants receive educational information on the product. Anna also provides excellent metrics and analytics. A highly respected influencer in our space, Cannabinista is one of a kind.
- Michele, Chief Commercial Officer
Total Views
120M
Engagement
Rate
9-12%
Followers on
All Platforms
650K
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